Brown-Forman Wine Manager - TX/OK/LA in Irving, Texas
Position Title: Wine Manager – TX/OK/LA
Business Area: Marketing/Sales
Reports To: Brand Integration Director and General Manager
What You Will Do in This Role :
Responsible for cluster level sales and marketing leadership, profit and volume delivery for the wine brands portfolio; Korbel Champagne, Korbel Brandy and Sonoma-Cutrer Vineyards.
What You Will Experience :
Commercial Leadership – 75%
Will lead all commercial management of Brown-Forman wine business in Texas managing all channels and
Will lead wine communication with other defined West Region Clusters.
Where wine brands are represented by separate distributors, or by different houses within the same distributors, serves as either the primary contact for Brown-Forman on management and oversight of distributors.
Partners with the local team in implementation and execution of B-F brand and business plans with distributors, holding them accountable for results via the B-F SEE and performance management processes.
Manages distributor investment funds where available.
Leads planning process for wine brands across the cluster by collaborating with key region, cluster and state sales leads as well as national and regional account teams
Partners with NAM/CAM/DRM (chain account) network to ensure that national & regional accounts are effectively managed for the wine brands.
Where assigned, manages wine-only accounts, including regional and national customers.
Has a deep working knowledge of the largest metro areas in the region. Within footprint markets, acts as B-F’s key contact for a defined list of ‘lighthouse’ wine accounts. Conducts distributor work-with's as required.
Partners with market leaders in managing key portfolio development activities and localizing the brand’s national initiatives. Includes cluster-wide and local market planning/programming and investment, pricing
guidance, distribution objectives, distributor incentives, multicultural programs, product/package allocations, limited-production requests, etc.
Directs brand strategy, establishing brand priorities and partnering on oversight and implementation.
Analyzes brand/market performance metrics and recommends plans to improve.
Represents territory in the wine team’s annual brand planning process.
Monitors and measures performance against the wine portfolio objectives.
Compiles and shares category, brand and competitive insights with territory stakeholders and brand teams.
Consumer Development – 25%
Leads/directs consumer-facing events and executions including brand- and market-sponsored events and wine tastings.
Plans local media, digital, PR and other local marketing investment.
Collaborates with field multicultural leaders on development and execution of branded MC events and promotions.
Evaluates key consumer activations.
Maintains comprehensive understanding of each brand’s production story, history, and winery/homeplace.
Hosts winemaker visits/events and attends key planning and training sessions at the wineries.
What Exactly Are We Looking For ?
Bachelor's degree plus 5-7 years sales and/or marketing experience, or 10+ years of relevant experience.
Demonstrated knowledge of on- and off-premise channels and three-tier distribution system.
Demonstrated ability to build relationships and maintain effective working relationships with top level decision makers, distributors and all internal stakeholders.
Wine category knowledge and training – CSW or WSET preferred.
Ability to analyze and translate insights data.
Demonstrated ability to think strategically.
Demonstrated understanding of distributor management and the ability to manage people at a high level in organizations.
Demonstrated knowledge of Word, PowerPoint, Excel. Social media marketing experience is preferred.
Ability to work independently with little supervision; self-motivated.
High level of wine/spirit industry and product knowledge.
Excellent oral, analytical and written communication skills.
Strong organizational and planning skills.
Ability and willingness to maintain flexible work schedules, as some weekend and extended workdays are necessary.
Valid driver’s license.
Ability and willingness to travel 35-40% of the time, including some weekends.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: USA & Canada
Req ID: JR-00001463