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Brown-Forman Trade Marketing Specialist in Istanbul, Turkey

What You Will Do in This Role

The successful incumbent of this role will support the development of the Trade Marketing Strategy for BF Turkey and will execute all BTL Customer Marketing Activities, promotional initiatives, and in-store presence. The person will continuously cooperate with the Brand Teams to ensure the right KPIs are in place and will be responsible for ensuring the proper development, execution and benchmarking of all programs designed to increase brand visibility. Besides the Brand Teams, the successful incumbent of this role should constantly cooperate with the Sales Team to understand necessary actions needed in the field. The person will be following and managing the designated A&P budget and analyze market data to create action points towards brand strategy and vision. The new addition to our team will lead agency partners and will actively participate in Brand Planning processes as well as other processes applicable in the organization (e.g. S&BP).

What You Can Expect:

Taking an active role in creation and execution of Trade Marketing Strategy

Contribute to the growth of brands by driving strong physical availability

Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations

Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction

Assist Trade Marketing Manager in budget management

Be the key point of contact for purchasing management (POSM & Gifting)

Working in coordination with Brand Teams, Legal and Sales departments

Managing relations with agencies

Analyze market data as well as competitor activities to create actionable insights

Conduct regular field visits to better understand the market needs

What you bring to the table:

Bachelors degree or equivalent experience

Fresh Graduate or a few 2years of experience

Excellent communication skills in English and Turkish

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Istanbul

State:

Country: TUR

Req ID: JR-00002306

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Accommodations available upon request including an Interpreter.

Applicants to and employees of this company are protected under Federal law from discrimination on several bases. Follow the links below to find out more.

EOE Minorities/Females/Protected Veterans/Disabled/ Sexual Orientation & Gender Identity

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