Brown-Forman Senior Brand Manager Malts & Irish (Maternity Cover) in London, United Kingdom
Meaningful Work From Day One
Lead the inception and development of strategic marketing plans for the Malts and Irish whisk(e)y brands, top growth brand business priorities, in collaboration with the Head Of Emerging Brands, direct report and other marketing and cross-functional teams. This is a contract covering a maternity leave up to 14 months.
What You Can Expect:
- Lead the overall UK brand and business strategies for GlenDronach, Benriach, Glenglassaugh and Slane whiskies.
Develop & execute UK brand / Innovation plans:
In collaboration with the Head of Emerging Brands and the UK cross functional teams, lead the annual Brand Business Plan process to deliver 3 years Top Line and Profit growth ambition.
Ensure key consumer occasions are identified, rooted in Demand Landscape, sources of growth are quantified, brand strategies are clearly articulated and answering / delivering against opportunity or challenge presented.
With the support of BBI, identify local NPD opportunities, rooted in consumer insights, and category driver(s). Evaluate and size opportunity for the UK market, in collaboration with the category team.
Brand Plans Implementation:
Devise and manage brand campaigns in line with local agreed brand strategy.
Lead the briefing, development and implementation of all communications activities.
Manage for Profitable Growth / Commercial Management:
Ownership of the brands’ P&Ls.
Drive pricing and discounting strategies.
Monitor brand performance against sales forecasts. Determine corrective actions where necessary in conjunction with Sales and Customer Marketing counterparts.
Ownership of A&P management and optimization with cross-functional teams.
Spend time in trade to understand practical implementations of all marketing activities.
Responsible for delivering post-evaluations of all brand-led spend across the portfolio, reviewing short and long term impact against agreed KPIs.
People Management and Development:
Role model a growth mindset, challenge the status-quo and incorporate innovative ways of brand building.
Manage, coach and develop the Malts & Irish Assistant Brand Manager.
Make sure a Personal Development plan is in place and regularly reviewed. Coach on the day to day job, and provide opportunities to stretch, learn and grow by empowering ABM with leadership of a selection of projects.
Assist in the development of other team members through sharing of marketing expertise and leading by example.
Be ‘the face of the brands’ to all internal and external stakeholders.
Work with the Customer Marketing team to finalise the joint business plan to sell in the brands.
Facilitate, lead cross functional collaboration for key projects and strategic initiatives
Work with the BBI team to measure and review all relevant research data information into development of brand building activities which build equity whilst driving sustainable and profitable sales targets.
Be the Global Brand Team interface. Influence global creative assets development so they are fit for purpose for the UK.
We Are Looking For People Who Have:
A Bachelor's degree in Marketing/Business or equivalent experience
Proven track record of successfully delivering brand growth in a highly competitive
Demonstrable experience in marketing at an SBM Level in a Luxury Goods or FMCG company.
Experience and (operational) responsibility for above and below the line (ATL and BTL) environment.
Previous experience of leading multiple agencies and cross-functional teams.
Previous experience of managing digital campaigns.
Commercial acumen, P&L literate
Previous line manager / leadership experience
Experience of Single Malt category would be beneficial
What’s It Like To Work Here:
Our vision is to transform B-F UK to be the industry leading organization by delivering top tier results, through building a diverse culture that inspires people, celebrates teamwork and rewards agility.
Just six months after launching its newly independent organisation in the United Kingdom, Brown-Forman UK was officially certified as a Great Place to Work and a Centre of Excellence in Wellbeing in 2020-2021. “Being certified as a Great Place to Work is a testament to the commitment, hard work and enthusiasm of everyone in our new organisation.”-Jeremy Shepherd, Brown-Forman, Vice President, General Manager, UK & Ireland.
We believe all employees can realize the true value of diversity and inclusion and create a stronger, more competitive organization where each employee has the opportunity to reach their desired potential. In the UK we have a Diversity Council consisting of our UK Leadership Team and also three employee resource groups for our employees: GROW (Growing Remarkable Outstanding Women), YP (Young Professionals), and PRIDE (LGBTQI+).
Nothing Better In The Market:
Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
In Brown-Forman UK, some highlights of the competitive benefits we offer include, but not limited to, medical/dental insurance, flexible-working options, product allowance and gym membership; along with global career opportunities.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe Division
Req ID: JR-00002511