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Brown-Forman Brand Manager - Japan in Tokyo, Japan

Our Company

For nearly 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands which are supported by over 4,700 employees and sold in more than 165 countries worldwide.

Brown-Forman Asia presents one of the largest opportunities for Brown-Forman globally and is expected to continue to be one of the most significant growth contributors to the company. B-F Asia is composed of 19 countries with 100+ employees distributed across offices in 10 key mega-cities. From a portfolio perspective, the Asia region is largely led by our flagship Jack Daniel’s Tennessee Whiskey, presenting a large opportunity for our Super Premium portfolio of American Whiskeys and Single Malt Scotches.

Our Japan market is a key priority growth country, with very ambitious volume and value growth and will remain a strong focus from global leadership.

Meaningful work from day one

This position will be responsible for championing growth of our Super Premium portfolio including development and successful execution of all marketing programs. You will create brand enthusiasm and brand evangelism across Japan, aligning with Global & Regional stakeholders and assisting the Marketing Manager.

You will also work closely with the National Sales Planning Manager, Sales Planning teams and distribution partners to assure timely development and delivery of the needed materials. You will also manage the regular needs of the brand, such as track and reconcile brand spending, actively manage brand P&L’s, logistical/supply chain support.

What you will experience

Brand Strategy & Execution

  • Own the Super Premium Portfolio - from strategic planning through to execution and delivery of portfolio growth

  • Lead Strategic Brand Plan development in close association with Regional Marketing Director and Marketing Manager

  • Develop a close working relationship with global brand teams to align brand plans, long-term strategic direction and collaborate on building the required assets for the market

  • Develop and lead go to market campaigns & initiatives including but not limited to ATL, field experiential marketing / event activation activities, brand advocacy etc

  • Scope new product and portfolio diversification opportunities - size of prize, consumer trends/ rationale and business cases

  • Analysis on the range of brand financial metrics including brand expenses, volumetric and fiscal reporting and future projection forecasting

  • Partner closely with Distributor, Commercial Teams and Trade Marketing Specialist for effective channel & customer programs across Off Premise, On Premise and E-Commerce

  • Partner closely with Insights Analyst to track and measure key brand and business metrics with actionable outputs and reapplied learnings

  • Multiple agency and external supplier management - briefing, timelines, budget scope and appraisals

  • Work with all levels of field sales staff to ensure that marketing plans and tactics are appropriate for field based brand building activities

Financial Management

  • Manage brand P&L’s (including A&P tracking and reporting, discount and trading terms management)

  • Prepare sales forecasts and associated reporting

Capability & Culture Building

  • Foster an agile, growth mindset team culture

  • Be an advocate and ambassador for brand knowledge and best in class adoption

  • Elevate profile, exposure and understanding of Japan Super Premium opportunities amongst Global Brand Teams

  • Play an active role with Distributor Partners - educating, executing and reviewing performance review with Distributor Partners, Field Sales staff and Commercial Teams

Your profile

  • Strong experience (minimum 8 years) experience in a combination of consumer/trade marketing; FMCG/ Luxury/ related fields

  • Strong competency and experience with Digital Media & E-Commerce

  • Proven track record in building brands / portfolio(s) and project management

  • Strong financial interpretation skills at Brand or Market level (P&L)

  • Ability to synthesize and analyze insights and information from a range of sources and translate into commercial strategy and tactics at Brand and Market level

  • Demonstrated success in leading and coaching a team – prior leadership experience will be advantageous

  • Fluency in Japanese and English

  • Tertiary qualifications (College / university)

What you can add to the team

This role requires a natural collaborator and cross functional leader. You must be well organized, have outstanding time management skills and ability to work to tight deadlines while also working autonomously. In addition, it is imperative that you have excellent communication skills and ability to build solid working relationships.

Who we are

Brown-Forman believes that everyone should be their authentic selves in our workplace. We strive to create an inclusive culture that empowers individuals to contribute their uniqueness. Together, our diversity is what makes our business great.

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Tokyo

State:

Country: JPN

Req ID: JR-00002044

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Accommodations available upon request including an Interpreter.

Applicants to and employees of this company are protected under Federal law from discrimination on several bases. Follow the links below to find out more.

EOE Minorities/Females/Protected Veterans/Disabled/ Sexual Orientation & Gender Identity

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